Monday, July 7, 2014

Streamlining Your Online Business Cost Effectively

You might be a whiz when it comes to managing the financial side of your business, but there are always more ways to improve sales and keep your business developing. Using cutting-edge tools and apps to take your business beyond your basic site, for example, might be something you’ve never considered before. You’ll be surprised how much more efficiently your business can run, however, once you start dabbling in some of the newest tools and hardware geared toward streamlining online businesses. This includes ensuring your business is synchronized both on- and offline, as well as managing your virtual content, which is a commodity unto itself. Here are four tips for keeping up with the ever-changing world of eCommerce 

Taking Control of Your Reputation the Easy Way 
One of the first things you should do when you’re evaluating your online reputation is to sit down and Google both your own name and the name of your business to get a sense of how you exist on the Internet, according to Time. This is true for business owners who work in both the physical world and the eCommerce world, because it will give you an accurate snapshot of what you’re dealing with before you even start. After you get a sense of how your reputation sits on the web, it’s time to streamline and organize the different aspects of what builds an online reputation. Get active on social media networks like Twitter and Facebook, and then choose an app from an online business platform such as Shopify to keep track of it all. There are lots of different ways to streamline your social media presence without reviewing each individual network, which is time consuming and complicated. Allowing your customers to share your content on their social networking sites will also boost your online presence and increase your visibility, resulting in more sales for less work on your end. 

Taking Your Online Inventory on the Go 
While the majority of your business transactions might take place on the Internet, there are times when you’ll find opportunities to take your merchandise on the road and sell to customers in person. This might range from trade shows to conventions, depending on what type of industry you’re in. There are many transportable options for accepting payments in person with a few clicks or scans on a tablet mobile device. This type of technology can be packed easily into luggage or for any other type of travel, even if it’s just local. Whatever the situation, the point is that you can take your online business to a physical location and still facilitate sales, which will increase your revenue. Another important point to remember is to establish a privacy policy as well. A solid privacy policy gives a disclaimer on how your customers’ information will be used after it’s processed through your payment system, whether you’re using POS technology or your regular online payment system. 

Managing Your Own Time Effectively 
Something as simple as managing your time effectively can be a great boon to your business when you’re trying to streamline its processes. A good way to approach this goal is to make progress little by little in order to prevent yourself from getting overwhelmed by ambition. For example, if your goal is to put a system in place that will make sure your physical inventory matches what’s available for sale online, don’t expect to accomplish a job that big in a month. Instead, stretch out the task to fit within a more reasonable time frame, such as a year. Of course, this depends on how much merchandise you’re dealing with, but don’t push yourself too much to get as much done in as little time as possible. This will only result in not only failing at what you set out to do, but could even cause financial problems you didn’t have before. Steady going is always the best philosophy to adopt when you’re trying to make changes and more effectively streamline your business.  

Don’t Be Afraid to Ask for Help 
It’s never a bad idea to ask for help from other experienced professionals. One of the best things you can do for your business is to surround yourself with people who have similar business goals and expertise in your industry, according to Entrepreneur. When you’re devising a course of action for how you want to start streamlining your business, such as evaluating potential costs or figuring out how tech savvy you’ll need to be, asking others who have already done it is a prudent move. You can learn from their mistakes and successes, and also be aware of which products work and which don’t. If you don’t have immediate access to like-minded professionals, you can usually find this type of advice as well as networking opportunities on websites that offer forums or other modes of interactive communication for industry professionals.


rj7777 said...

I think this is really neat. I believe the emotional health of our teenagers is so important. This is such a traumatic time for them anyway and noticing things early can help prevent lifetime problems. Good for you working on such a great cause. Rita Spratlen

Elena said...

These are great tips for someone who starts an online business. Thanks for sharing!